FamiliFloJust Tell Flo.
Family life shouldn’t require a project manager.
FamiliFlo turns ordinary texts into shared schedules, tasks, reminders, pickups, and lists—so busy families can keep life moving without another complicated app to manage.
Family Life. Handled.
Founder: Terence Lewis
FamiliFlo
Text message · Today
FamiliFlo
Added Dentist — Ava, Thursday 3:15 PM. Reminder set for 2:45 PM. I let Dad know.FamiliFloJust Tell Flo.
Family life shouldn’t require a project manager.
FamiliFlo turns ordinary texts into shared schedules, tasks, reminders, pickups, and lists—so busy families can keep life moving without another complicated app to manage.
Family Life. Handled.
Founder: Terence Lewis
FamiliFlo
Text message · Today
FamiliFlo
Added Dentist — Ava, Thursday 3:15 PM. Reminder set for 2:45 PM. I let Dad know.
Family coordination is scattered across too many places—and usually carried by one person.
Group texts
Plans agreed to, then buried in the thread.
Calendars
One parent’s calendar, not the household’s.
Screenshots
Practice schedules living in a camera roll.
Grocery lists
Two lists, three shoppers, one forgotten item.
School messages
Early dismissal announced in a portal nobody opened.
Task apps
Set up once, abandoned by everyone but one person.
Someone’s memory
The real system of record — and it doesn’t scale.
When information is scattered, families miss appointments, forget responsibilities, duplicate work, and place the household’s invisible mental load on one person.
Families already coordinate through texting. The technology should organize the conversation.
Instead of requiring everyone to learn and maintain another system, FamiliFlo meets families inside a behavior they already understand.
- No download, no login, no training for the rest of the household.
- Every family member already knows how to send a text.
- The assistant does the organizing — the family just talks.
One text → shared family action.
FamiliFloJust tell Flo what needs to happen.
FamiliFlo
Text message · Today
FamiliFlo
Done. Practice moved to 6:00 PM, reminder set for 5:20 PM, oranges added to Groceries. Dad and Grandma are updated.Soccer practice
Today · 6:00 PM · shared calendar updated
Leave-by reminder
Today · 5:20 PM · sent to the household
Oranges
Added to the Groceries list
Family notified
Dad and Grandma confirmed by text
FamiliFlo turns family conversations into coordinated action.
Schedules
Events land on a calendar everyone shares.
Tasks
Responsibilities get an owner, not a maybe.
Reminders
Leave-by nudges arrive before it’s too late.
Pickups
Who’s getting whom, settled in writing.
Shared lists
Groceries and household items in one place.
Confirmations
Assigned people reply YES so plans are real.
Supporting capability: text a photo or screenshot — a practice schedule, a school flyer, a receipt — and Flo pulls the details into the right place.
We are starting with families where coordination is frequent, complex, and costly when it fails.
Primary customer
Busy, high-coordination households.
Working parents
Two schedules, no slack in the day.
Multiple children
Overlapping practices, pickups and appointments.
Caregiver-supported
Sitters and grandparents need the plan too.
Co-parenting
Coordination across two homes.
Multi-household families
Extended family sharing the load.
Not every family. The households where a missed handoff breaks the day.
The next milestone is proving that FamiliFlo becomes a weekly family habit.
Beta measurement pendingFamiliFlo is preparing an initial beta with 10–15 families. These are the measures that decide whether the habit is real.
Onboarding completion
Beta measurement pending
First successful FamiliFlo command
Beta measurement pending
Actions created per household per week
Beta measurement pending
Week 2 retention
Beta measurement pending
Week 4 retention
Beta measurement pending
Week 8 retention
Beta measurement pending
Command failure and correction rate
Beta measurement pending
Family-member invitations
Beta measurement pending
Trial-to-paid conversion
Beta measurement pending
Customer referrals
Beta measurement pending
One subscription coordinates the household.
30-Day Free Trial
Free
200 SMS messages included
FamiliFlo Plus
$14.99 / month
Full household coordination
FamiliFlo Premium
$24.99 / month
For the highest-coordination households
Initial operating targets
Trial-to-paid conversion
Trial-to-paid assumes a cardless 30-day trial.10–15% Target
Modeled revenue per household
$17.99 modeled ARPH assumes 70% Plus and 30% Premium.$17.99 / Month
Target gross margin
Gross-margin target includes estimated SMS, AI, and payment-processing costs.75%+
Target monthly household churn
Monthly churn target is compared with subscription products below $25 ARPA.≤5%
Pre-launch operating targets. Actual cohort performance will replace targets following beta validation.
Every coordinated household can naturally introduce the next user.
Phase 1
Direct household acquisition
- Founder-led beta
- Parent communities
- Fatherhood content
- Church communities
- Customer referrals
Phase 2
Trusted distribution partners
- Schools
- Churches
- Caregiver organizations
- Employers
- Family-focused creators
Direct acquisition first, trusted distribution second.
Other tools store information. FamiliFlo turns communication into action.
Comparison reflects each category’s design focus and the experience families get today — not a claim about technical limits.
FamiliFloConvenience creates adoption. Household context creates long-term value.
SMS-first interaction
Adoption without asking a family to change tools.
Household-specific context
Who’s who, what’s normal, what matters.
Remembered preferences
Family workflows Flo learns and reuses.
Coordination history
A record of how this household actually runs.
Trusted family relationships
Flo sits inside the household’s own thread.
Built-in invitation behavior
Coordination only works when others join.
Designed around mental load
The whole experience targets one person’s burden.
AI alone is not a moat. Household context, habit and relationships are what compound.
FamiliFloFamiliFlo is building a simpler way for families to run everyday life.
Founder
Terence Lewis
Founder, father, entrepreneur, and creator building from direct experience with the invisible work required to keep a family coordinated.
Vision
Become the trusted coordination layer families use to turn everyday communication into completed action.
Amount being raised
$500,000 Pre-Seed
Funding instrument
Post-Money SAFE
Runway
18 Months
Use of funds
40% Product · 25% Growth · 20% Team & Operations · 10% Infrastructure · 5% Legal & Compliance
Milestone funded
1,000 paying households · ~$18K MRR · 75%+ gross margin · ≤5% monthly churn · proven referral loop
Family Life. Handled.
Just Tell Flo.